70 Million Hits

Okay, so It's a great video. But you must be thinking 'Why the relevence?'
To acheive such a huge number of youtube hits, usually you have to be doing something really special, or extraordinary! In this case however, its simply a matter of the viewer/consumer being able to relate to the content. And here, there isn't a single human being that cannot relate to this. Its a universal language, a bit like a smile; Everyone understands and loves it.

I want to acheive this same effect in my 'Say Something Political' ad. Billions are spent everyday trying to convince people that they should go out and buy something, or that they 'should' like something.
I beleive this concept cuts out the cost and achieves the desired effect, with twice the impact.

Marketing something in a way that every human being on the planet is suceptable to and can relate to is a very powerful technique. I cannot help but ask, why it isn't practiced more regularly in the commercial world.

J.